Our Blogs
From Data to Decisions: Why Storytelling Matters More Than Ever
We live in a world overflowing with data. Every click, swipe, purchase, search, and scroll…
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The Market Research Process: From Question to Insight
A step-by-step journey from curiosity to clarity In the fast-evolving world of marketing research, data…
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The Future of Focus Groups: Virtual, Immersive, or Obsolete?
For decades, focus groups have been the beating heart of qualitative research. A handful of…
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What’s New in Qual: The Rise of Hybrid Research Models
We’re in the midst of a quiet revolution in qualitative research. While human interaction remains…
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Hybrid Qualitative Approach and exceeding clients’ expectations?
As a fully traditional market research company, adapting to the latest tech shifts in our…
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How to Implement a Hybrid Qualitative Research Approach?
AI is transforming qualitative research, making it faster, more scalable, and data-rich. But let’s be…
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Hybrid Qual: Why AI + Humans is the Future of Market Research
AI has changed the game in qualitative market research. It transcribes interviews in seconds, analyzes…
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What AI Can’t Do in Market Research (And Why Humans Still Matter)
AI is everywhere in market research. It transcribes interviews in seconds, analyzes thousands of survey…
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AI in Primary Research: A Game-Changer or Just Hype
Let’s be real—primary research can be tough. Whether it’s surveys, in-depth interviews, or focus groups,…
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Finding the Needle in the Haystack: A Market Research Targeting Story
On a misty morning in Delhi, Apoorva, head of operations at a market research agency,…
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