Hybrid Qualitative Approach and exceeding clients’ expectations?

As a fully traditional market research company, adapting to the latest tech shifts in our…

Read More →

How to Implement a Hybrid Qualitative Research Approach?

AI is transforming qualitative research, making it faster, more scalable, and data-rich. But let’s be…

Read More →

Hybrid Qual: Why AI + Humans is the Future of Market Research

AI has changed the game in qualitative market research. It transcribes interviews in seconds, analyzes…

Read More →

What AI Can’t Do in Market Research (And Why Humans Still Matter)

AI is everywhere in market research. It transcribes interviews in seconds, analyzes thousands of survey…

Read More →

AI in Primary Research: A Game-Changer or Just Hype

Let’s be real—primary research can be tough. Whether it’s surveys, in-depth interviews, or focus groups,…

Read More →

Finding the Needle in the Haystack: A Market Research Targeting Story

On a misty morning in Delhi, Apoorva, head of operations at a market research agency,…

Read More →