We live in a world overflowing with data. Every click, swipe, purchase, search, and scroll leaves behind a digital trail. Businesses today have more numbers at their disposal than...
A step-by-step journey from curiosity to clarity In the fast-evolving world of marketing research, data is everywhere — but insight still begins with a single, powerful question. Whether you’re...
For decades, focus groups have been the beating heart of qualitative research. A handful of participants, a skilled moderator, and a room where brands listened closely to the voices...
We’re in the midst of a quiet revolution in qualitative research. While human interaction remains at the heart of every good insight, the methods we use to gather, interpret,...
As a fully traditional market research company, adapting to the latest tech shifts in our industry wasn’t exactly a walk in the park. Yep, you guessed it—Artificial Intelligence! We’ve...
AI is transforming qualitative research, making it faster, more scalable, and data-rich. But let’s be clear—AI alone isn’t enough. No algorithm can fully replace the human ability to interpret...
AI has changed the game in qualitative market research. It transcribes interviews in seconds, analyzes sentiment at scale, and even detects patterns we might overlook. But if you’ve ever...
AI is everywhere in market research. It transcribes interviews in seconds, analyzes thousands of survey responses, and even detects sentiment. But does that mean AI can replace human researchers?...
Let’s be real—primary research can be tough. Whether it’s surveys, in-depth interviews, or focus groups, gathering high-quality insights takes time, effort, and patience. And once you have all that...
On a misty morning in Delhi, Apoorva, head of operations at a market research agency, faced a familiar challenge: understanding the target audience.Her client, a global oil and lubricant...