AI is everywhere in market research. It transcribes interviews in seconds, analyzes thousands of survey responses, and even detects sentiment. But does that mean AI can replace human researchers?...
Let’s be real—primary research can be tough. Whether it’s surveys, in-depth interviews, or focus groups, gathering high-quality insights takes time, effort, and patience. And once you have all that...
On a misty morning in Delhi, Apoorva, head of operations at a market research agency, faced a familiar challenge: understanding the target audience.Her client, a global oil and lubricant...